What is The 109 Group?

A record label that specializes in finding, developing, and launching brand-new musical talent; specifically, artists who move the needle. Our mission is to position artists for success by providing resources and guidance in the very early stages, while concurrently amassing a diverse catalog of forward-thinking songs from potential stars.

Who are we?

In 2015, we started a website called martygtv/groovypeople to share music we loved with our friends. As time progressed, we were lucky enough to meet and work with other people in the industry, helping break some enormously influential artists. As a byproduct, we've developed unique relationships across the industry, thus leading to the founding of The 109 Group in 2020.

At our core, we’re music lovers with a lifelong passion for discovering new talent, and we want to do everything we can to ensure the world hears it all.


We deliver music to the world through traditional means (Spotify, Apple Music, etc), onboard artists into various other income-generating platforms, and provide hand-on guidance to artists who request it in their beginning stages.

The biggest challenge new artists face is getting people to hear their music, regardless of how good it is; through our many years of discovering new artists and developing these organic relationships, we’re able to get your music heard and into the hands of fellow tastemakers, artists, A&Rs, managers, bloggers, editorial playlisters, etc.

Goals (for the artists we work with)

From an artist’s perspective, The 109 Group can be viewed as a springboard to future success and the foundation of a lengthy career.

We’re committed to providing the tools, momentum, advice, and time for artists to evaluate and achieve their goals, all in a non-pressured environment that acutely understands their needs.

The Future

With more songs than ever constantly being released, it’s become increasingly challenging to rely purely on traditional means to earn a living in music (record sales, streaming, touring, merchandise). Instead of dwelling on those challenges, we’re focusing on contributing to an ecosystem that can support anyone who simply makes great music.

Regardless of an artist’s route and niche, we’re here to help them realize their roadmap so we can all find sustainability from great music.


5 Million+

Streams on major streaming platforms

Helped break some enormously influential artists, earning us our reputation as a trusted source of music